Swatch
Swatch is a brand of watches belonging to The Swatch Group SA, a company active in the watch sector.
Business Unit
Strategy and Management
Product category
Personal goods and accessories
THE CLIENT
Swatch is a brand of watches belonging to The Swatch Group SA, a company active in the watch sector, with head office in Bienne, in Switzerland, and quoted on the Zurich Stock Exchange.
The Swiss multinational holding company, formed by the merger in 1983 of the companies ASUAG and SSIH, operates in different sectors, from the design to the manufacture of watches and jewellery, and is present in over 50 countries in the world, with more than 33,600 employees. The Swatch Group holds 18 watch labels, among which, apart from the homonymous brand linked to inexpensive watch line, some of the best known global brands in the world, such as, for example, Tissot, Harry Winston, Balmain, Calvin Klein watches and jewellery and Flik Flak.
