OVS
OVS S.p.A. is Italy’s leading group in the clothing market.
Business Unit
Strategy and Management
Product category
Clothing
THE CLIENT
OVS S.p.A. is Italy’s leading group in the clothing market through the creation, realisation and marketing of women’s, men’s and children’s clothes through the OVS and UPIM brands.
The OVS brand started within the Coin Group in 1972 and, with a progressive expansion of its network, it has been able over time to develop a trusting relationship with its customers, achieving a brand awareness in the Italian market of 97% in 2013 (source: Doxa). OVS stores are found in historical centres, in residential areas and shopping centres. The stores are present throughout the Italian territory and have an average surface of around 1,500 sqm for full format directly controlled stores and around 150 sqm for outlets operating under the OVS KIDS brand. An important turning point was the opening of the Milanese flagship store in Corso Buenos Aires, designed by Vincenzo De Cotiis, the famous architect that designed the interior of the Milan Excelsior, the metropolis’s luxury department store.
