Lovable


The Lovable store chain markets underwear and pyjamas through a chain of over 120 stores in shopping centres and historical town centres.


Business Unit
Strategy and Management
Product category
Clothing

THE CLIENT

The Lovable store chain was founded in 1998 and markets underwear and pyjamas through a chain of over 120 stores in shopping centres and historical town centres, continuing to be moved by the values of the parent company present in the market since 1962.

 

 

 

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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