KFC


KFC (Kentucky Fried Chicken) is a US fast food chain specialised in fried chicken.

Business Unit
Strategy and Management
Product category
Restaurants

THE CLIENT

KFC (Kentucky Fried Chicken) is a US fast food chain specialised in fried chicken, prepared according to a recipe kept secret from the start, a recipe that according to the company’s declarations includes 11 herbs and spices.

The company was founded in 1952 and has a presence in 116 countries, with 19,000 outlets and 750,000 employees.

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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