Guess


Guess is a US brand specialised in the production of fashion and accessory items.

Business Unit
Strategy and Management
Product category
Clothing
Development mode
Direct

THE CLIENT

Guess is a US brand specialised in the production of fashion and accessory items.

Guess was founded in 1981 by the Marciano brothers, who had left the south of France to chase the American dream. Inspired by European style, the Marciano brothers imparted a personal and innovative touch to the fashion industry, reinventing the jeans. Today Guess is a global lifestyle brand, with a complete fashion and accessory line, 19 licenced partners and 1,705 stores in over 80 countries. There are more than 120 stores in Italy.

Reno

Retail just like it is seen by those who operate in the sector.

Reno works alongside retailers, producers and distributors at every stage of the brand life cycle, from start-up to sustainable development plans, with a wide range of ad hoc client services. It follows the development of national and international chains, both from a strategic and an operative point of view.
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